[ Home ] [ Internet Video Articles ] [ Web Video Expert Newsletter ] [ Web Video Software ] [ Free Video Training ] [ Video Tools ] [ Podcaster ]

Web Video Expert News

Steve Beard's Internet Video Tips, Tricks, Tools, Techniques, and Software

 
In This Issue
  • 9 Steps Internet Video Course Update
  • Increase Your Google Rankings w Internet Video
  • Internet TV Action
  • Multi Media Tools

Web Video Expert Newsletter is Part of Your Free Subscription to the 9 Steps Internet Video Training Course.

 V6, Issue 3

Current Issue    Last Issue

Sign Me UP for this Newsletter and the Free Internet Video Training course

To change your subscription see link at bottom


9 Steps Internet Video Course Update

First, Thanks to everyone who's helped spread the word about the 9 Steps Video Course and this Web Video Expert newsletter.  Most of you don't know that the course grew out of a simple 3 page report I published in Jan 06.  It has since taken on a life of its own with several thousand subscribers. 

My original plan was to have version 3 of the course finished by now.  Then along came the US Tax season and a couple of other non internet related issues that simply ate up the last 4 weeks.  Just a reminder - All current subscribers will be receiving a copy of version 3 when completed.

I've added a few web site and online training links that many earlier subscribers have not seen.

 Step 1 - Online Training Notes, Examples, and Links
 Step 2 - Online Training Notes, Examples, and Links
 
I've also updated the Recommended Video Hardware and Software a couple of times in response to my One Minute Video Survey and to email questions. Its greatly expanded in comparison to one that many of you received as part of the email series.

Coming Soon:  The One Minute Video Survey pointed out that over 90% of course subscribers don't currently have any video on their computer to work with so I'm putting together some standard video footage and a script that you can download and use for editing practice.  I'll be announcing that as soon is its ready.

Show Me Your Video - Send me a link to your video and I'll pass it along to the several thousand viewers of this this newsletter.
 
How to Use Internet Video to Increase Your Google Rankings!

Anyone with a website is aware of the importance of ranking highly in the Google Search Engine.   I believe that putting a topically relevant video on your page can increase your Google rankings.  Here's why:

During the past two or so years, Google has been making changes in both algorithms and infrastructure that increasingly allow them to track "user behavior" when visitors are on your webpage. In 2005, they patented some of the new technology that allows them to accomplish this.

Google wants to know - Did they arrive at your site via search or an incoming link? Did they have your site bookmarked?  How long did they stay on your page. What links do they click when they leave?

How can Google know all this?  Well, first they have a stored copy of your webpage.  In fact they have many copies reflecting all the changes you've made over time.  Plus, they can easily track any visitor to your site that arrives via Google search or bookmark.  They also track the actions of millions of users of the various Google products.

Now, more than ever they are able to pull all this together and create a profile that relates specific data points to a particular page of yours.  With enough data points they can track user behavior on your page such as how long a visitor spends checking out your latest article or content.  The implication is that the longer a visitor spends on your page -  the more relevant it is to their original search and over time the more ranking Google will give to your page in future searches.

How does Web Page Video fit into Google's user behavior equation?  First, we know from other studies that a web page video attracts eyeballs.  People will look to the video player before other content on the page.  Second, if the video content and the page content compliment each other, then the viewer is apt to spend time watching the video.  Finally, if the video is well designed so that it ends by prompting the visitor to take action on the current page or by clicking a link to another page on your site then you have a scenario that should rank well with Google's user behavior algorithm.

The bottom line is that a web page video increases the time an average visitor spends on a page and Google views that as a positive for ranking your page.
 
Internet TV Action 

If you need further proof that Internet Video and TV is the next really big thing click on over to ABC where you can watch the latest episode of Lost, Desperate Housewives, and more or visit Guba.com for the Sopranos', House, and a lot more. Check out BitTorrent to download the first HDTV programs available on the Internet.  Seems that Warner Bros Studio has jumped on board the Internet Video train by signing a deal with BitTorrent.  Less than a year ago they were trying to shut them down. If you're in to techie subjects Digital Life TV has many episodes online.
 
Multi-Media Tools

    If you're planning to do Internet Video or Podcasting you need quality tools that will save you time and money.  I've evaluated a fair number of products - some free and some quite expensive - here are the ones I've chosen to use.  Webmaster has excellent discount pricing on both at the moment.  Just click the image for instant access.

 
Steve Beard is a 22 year computer industry veteran, internet technical expert, webmaster, and the co-owner of an award winning video production company producing TV commercials and company videos.  He’s been online since 1999.  Click below to get Steve's Free 9 Step Video Training Program plus a list of recommended equipment, video capture and editing software, and player generating software.
Free 9 Step Internet Video Training Course @ www.webvideoexpert.com/videotraining.htm
___________________________________________________________________________
 Copyright Steve Beard & webvideoexpert.com 2006 All Rights Reserved

You Can Manage Your Subscription Using the Link Below