Reasons to Podcast

• New Markets -  Podcasting opens up the handheld market allow consumers to pickkup podcasts from iTunes, RSS, and many other sources - without ever visiting your site.

• Time Shifted Consumption - Podcasts can be consumed anything from virtually anywhere Media players of all types such as iPods make podcasts portable, allowing the consummer to listen when they want and where they want.

• New Profit Sources - reach more people in their media of choice.

• Old Content - New Format.  Repurpose old content to podcasts to reach new prospects.  Sell premium content to new customers

• Podcasting is not just for audio - virtually everything that's said about podcasting applies to web video as well.  Its often called video casting.